Wijnand Vlok
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Design › Branding & campaigns

Branding & campaigns

A recognisable identity, from logo to campaign

A strong corporate identity makes your organisation instantly recognisable: on a poster, in a presentation, on a website or in an animation. As a corporate designer and art director I develop the concept, design the logo and visual elements, and make sure every piece tells the same story.

For campaigns I work with copywriters, filmmakers and web developers, so the idea comes across just as strongly everywhere. From a ministry to an energy company and a national park on Bonaire.

Customer portal and campaign roadmap designed for the Dutch Ministry of Foreign Affairs

Ministry of Foreign Affairs

Design – illustration. Design and layout for a new customer portal and the roadmap of the accompanying internal campaign of the Directorate of Consular Affairs and Visa Policy (DCV), including the project logo, presentation, photo selections and visual elements.

Foreign Affairs – customer portal animation

Animation – illustration. A short animation for the campaign: how an application runs through the new customer portal, from front office to back office, and what customers can do online.

Animation for the Dutch Ministry of Foreign Affairs: the route of an application through the customer portal, from front office to back office
Corporate identity, annual report, website and campaign materials for Water and Energy Company Bonaire

Water and Energy Company Bonaire (WEB)

Design – illustration. Corporate branding for WEB Bonaire: designing, developing and supervising communication projects, including an information campaign for the hurricane season with posters, flyers and animation.

WEB Bonaire – hurricane season campaign

Animation – illustration. Animation from the information campaign for the hurricane season: after the storm, watch out for loose power cables and cloudy drinking water, and the WEB team will come to help as soon as possible.

Animated illustration for the WEB Bonaire hurricane campaign: loose power cables, cloudy drinking water and WEB engineers
Introduction campaign for the Nedal mowing edge protector

Nedal

Design – text – photography. Introduction campaign: a two-metre high poster, sent in a cardboard version of the mowing edge protector itself.

STINAPA Bonaire – nature tag 2023

Design – illustration. Have you paid your nature contribution yet? An illustrated souvenir tag for the nature fee on Bonaire: help protect the island’s unique nature and contribute to education and awareness.

Illustrated 2023 nature tag for STINAPA Bonaire

STINAPA Bonaire – job adverts

Design – illustration. Recruitment posters in the national parks’ house style, with original illustrations for each role: a communication officer and a ranger.

Recruitment poster Communication Officer for STINAPA BonaireRecruitment poster Ranger for STINAPA Bonaire

Looking for a new identity or campaign?

Tell me about your organisation and what you want to achieve. I am happy to meet, online or in the studio in Drachten.

Get in touch

More design work: Custom illustration · Packaging & displays · Books & brochures

Publication of my illustrations only after consultation; I am a member of Pictoright.

A note from Wijnand

Thank you for taking the time to look at my work. If you would like to hear when something new leaves the studio — a new series, a show, an open studio day — leave your e-mail address here. I write only when there is something to tell.

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© 2026 All works: Wijnand Vlok. Images may not be used without written permission.KvK 80341918Powered by Online Gallery